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Y13 baseline assessment learner response

  1) Type up your feedback in   full  (you don't need to write the mark and grade if you want to keep this confidential).  read the mark scheme for this assessment carefully WWW: Muhammed, a solid attempt overall here. Your Q3 response is extremely detailed and uses a lot of examples from both magazine CSPs. Real strength for audience section. EBI: In relation to Q3 - your Industry section let you down slightly - see march scheme anticipated content. Also more media affects theories needed for Q2.  Mark: 24/40 (ONE mark off B!)  2) Focusing on the BBC  Newsbeat  question, write three ways it helps to fulfil the BBC's mission statement that you  didn't  include in your original assessment answer. Use the mark scheme for ideas. 1. Inform young people (15-29 year olds target audience). Example: Political news - election coverage.  2. Selection of news chosen to educate younger target audience. Example: Me too movement, Brexit. 3. Construction of bulletins: Music played in back

Influencers and celebrity culture: blog tasks

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  1) Media Magazine reading Media Magazine 72 has a feature linking YouTube influencers to A Level media theories. Go to  our Media Magazine archive , click on MM72 and scroll to page 60 to read the article ‘The theory of everything - using YouTubers to understand media theory’. Answer the following questions: 1) How has YouTube "democratised media creativity"? YouTube has democratised media creativity  with ordinary users uploading their  own content: they are ‘produsers’  (producer-users) and ‘prosumers’  (producer-consumers). Content is  published first and then filtered or  judged later by audiences. So, success  is measured by the number of views  and the reaction of the ‘fans’ rather  than the judgement and  financial  power of an industry editor/producer. 2) How does YouTube and social media culture act as a form of cultural imperialism or 'Americanisation'?  YouTube and social media culture acts as a form of Americanisation as Americans make up the majority of

Clay Shirky: End of audience blog tasks

  Media Magazine reading Media Magazine 55 has an overview of technology journalist Bill Thompson’s conference presentation on ‘What has the internet ever done for me?’ It’s an excellent summary of the internet’s brief history and its impact on society. Go to  our Media Magazine archive , click on MM55 and scroll to page 13 to read the article ‘What has the internet ever done for me?’ Answer the following questions: 1) Looking over the article as a whole, what are some of the positive developments due to the internet highlighted by Bill Thompson? Some of the positive developments of the internet that Bill Thompson has highlighted is that t he network connects us to other people,  it provides a great source of information, it  can be used for campaigning and political  action, to draw attention to abuses and fight  for human rights. It’s a great place for gaming  and education, which can also be used to make  a lot of money (for a few people) as well as  a place where you can meet your

Magazines: final index

 Magazine: Final Index 1)  Magazines: Front cover practical task 2)  Magazines: GQ - Language and Representation 3)  Magazines: GQ - Audience & Industry 4)  Magazines: Front cover practical task LR 5)  Magazines: The Gentlewoman - Language and Representations 6)  Magazines: The Gentlewoman - Audience and Industries 7)  Magazines: Industries - the appeal of print and independent magazines

Industries: the appeal of print - blog tasks

1) Writer's Edit journal article Read this excellent  Writer's Edit academic journal article on the independent magazine industry  and answer the following questions: 1) What is the definition of an independent print magazine? The definition of an independent print magazine is that it's “published without the financial support of a large corporation or institution in which the makers control publication and distribution".  2) What does Hamilton (2013) suggest about independent magazines in the digital age? Hamilton suggests that the independent magazines in the digital age is " A small but growing body of evidence which suggests that small printed magazines are quietly thriving, even as the global newspaper and book industries falter” (Hamilton 2013: 43). 3) Why does the article suggest that independent magazines might be succeeding while global magazine publishers such as B auer are struggling? Magazines produced by large companies like Bauer Media and News Limit

Media Paper 1 learner response

  Y12 exam - Media Paper 1: Learner response Create a new blogpost on your Media  Exam blog  called ' Media Paper 1 learner response ' and work through the following tasks: 1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to). WWW: Muhammed, good knowledge of all named CSPs in this paper. Some knowledge of subject terminology. EBI: Not enough depth, detail or critical evaluation to the CSP's in this paper. Mark: 24/42 Grade: C  2) Read  the mark scheme for this exam carefully , paying particular attention to the 'indicative content' for each question. This is some of the best analysis you can do as it gives you an idea of what the exam board is expecting. For your LR blogpost, identify  ONE  point you could have added for the first three questions in Section A: Q1 (unseen text) additional point/theory:  The typography on the advert is all sans serif, offering connotations of a more youthful,  modern brand. The fact the campaig

The Gentlewoman: Audience and Industries

  1) Media Magazine feature: Pleasures of The Gentlewoman Go to  our Media Magazine archive  and read the article on The Gentlewoman (MM84 - page 34). Answer the following questions: 1) What does the article suggest is different about the Gentlewoman compared to traditional women's magazines?  Its minimalist covers are so completely different that it’s actually shocking. The only text is the title, subtitle and name of the person in the photograph, which is taken as a portrait and framed like a painting. It’s a bold statement that says this is more than just a magazine, this is art. In case it wasn’t different enough, the masthead is in lower case! Compared with Vogue, Elle or Cosmopolitan, the gentlewoman has no need to shout. 2) What representations are offered in the Gentlewoman?   Representation in the gentlewoman is pleasingly wide ranging. the gentlewoman does a pretty good job of presenting a spectrum of womanhood (it may not surprise anyone to hear that the vast majority of