Language and contexts Homepage Go to the Voice homepage and answer the following: 1) What news website key conventions can you find on the Voice homepage? *Top menu bar - range of content such as 'hard' and 'soft' news to appeal to the target audience. * Variety of thumbnails - offers content linked to the top menu bar. * Advertisement - advertisement of book on The Voice History. *Search icon - ease of finding particular content. 2) What are some of the items in the top menu bar and what does this tell you about the content, values and ideologies of the Voice? Some of the items on the top menu bar are sports, news, lifestyle, entertainment, competition, opinion and faith. This tells us about some of the dominant ideologies of The Voice is that they try to cover all topics of social life there is and that they allow people to voice their opinions as they have a section called 'opinion' on their menu bar which gives people that freedom to share their ideas