A-Level Media Exam Blog 2- Mr Pall

  Part 1) Applying Reception theory to adverts Look back at the adverts you have been analysing in  last week's lessons on Reading an Image and media codes  (RBK 50 Cent and one of your choice). 1) What are the preferred, negotiated and oppositional readings for the RBK 50 Cent advert? Preferred Reading   The preferred reading for the RBK 50 Cent advert is that everyone can change who they are and that even people who came from a violent or gang related background like 50 Cent's did that even he can change.  Negotiated Reading  The negotiated reading of the RBK 50 Cent advert is in the anchorage text  50 Cent's says "Where I am from, there is no plan B. So, take advantage of today because tomorrow is not promised" which can have both positive and negative connotations as the producer could just be getting 50 Cent's to tell his own story of his life whereas the audience that are reading this text could be thinking that this anchorage text  could be on about som

  1) Analyse this RBK 50 Cent advert using the media codes you learned in the lesson:  Technical, Written or verbal, Symbolic or non-verbal, Narrative. Write a paragraph for each one exploring the way meanings are created using those media codes. Technical codes The use of the  close up shot    of 50 Cent's face shows the look of seriousness and determination as he is looking straight at the camera and looking at his audience which shows direct address. The use of the low key lighting represents that we can't see much of 50 Cent's face in the image which can show mysteriousness and secrecy as in the picture he doesn't give much away. The use of the black and white filter on 50 Cent's face can connote that he's having a flashback of his past and reminiscing on what happened. Written or verbal codes The use of the  anchorage text  such as all the o's being coloured in can connote some background of 50 Cents life as all the o's that are coloured in is t