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Showing posts from February, 2024

Collective identity and representing ourselves: blog tasks

  Task 1: Media Magazine article Read the Media Magazine article on collective identity:  Self-image and the Media  (MM41 - page 6). Our  Media Magazine archive is here . Complete the following tasks on your blog: 1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?' Who are you? - We have complex ideas about ourselves; there is a difference between the person we think we are, the person we want to be and the person we want to be seen to be. I think, therefore I am - Our identity would have been based around aspects of our lives that were constructed outside of our selves; class, religion, gender and the predetermined roles that were part of the accident of the family we were born into. The rise of the individual - Dominant values help shape how we see ourselves; and by the late 1960's and 1970's the notion of individualism began to take hold. During the second half of the 20th century, people began defining themselves

Feminist theory: blog tasks

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  Media Magazine reading - two articles on feminism and theory Read  Playing With The Past: Post-feminism and the Media  ( MM40 , page 64 -  our Media Magazine archive is here ). This is a great example of sophisticated media analysis and an indication of the level we want to be writing at by the end of the two-year course. 1) What examples are provided from the two texts of the 'male gaze' (Mulvey)? When analysing the lyrics of ‘Why Don’t  you Love Me’ BeyoncĂ© proves that she offers  everything a man ‘could want or need’ in a  woman, claiming:  I got beauty, I got class, I got style an I got  ass....I even put money in the bank account.  Don’t have to ask no one to help me out.  Whilst singing these lyrics BeyoncĂ© reinforces  her ‘credentials’ by openly rubbing her chest and  body, whilst playfully looking down the camera,  clearly submitting herself to sexual objectification  and openly acknowledging the ‘male gaze’ (see  glossary). A post-feminist reading of this might  be t

Introduction to Feminism

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Everyday Sexism Watch this TEDx talk by Everyday Sexism founder Laura Bates:   Watch the Everyday Sexism TED talk from Laura Bates (linked above) and answer the following questions: 1) Why did Laura Bates start the Everyday Sexism project? She had the realisation, after being sexually harassed herself, that women all over the world, be it her family, friends or strangers, suffer from sexual harassment that has been normalised and so Laura created the project for people to voice their experiences to spread awareness and to help de-normalise this behaviour. 2) How does the Everyday Sexism project link to the concept of post-feminism? Is feminism still required in western societies? It links in the way that people believe that due to post-feminism that all the problem for women is suddenly solved after legislative equality is achieved but in reality is much more of a societal problem rooted in cultural norms and so feminism is still required to voice out these experiences that are still o

January assessment learner response

1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WWW : Muhammed, a fair attempt from you here. Starting to analyse unseen media products to a good standard e.g (Q1). Good knowledge of BBC as a PSB in digital age. EBI : Revise conglomerate ownership. Too descriptive of Audience theories but not validating them in relation to the question (statement). Mark : 20/43 (D)  2) Read  the mark scheme for this assessment carefully . Identify at least  one  potential point that you missed out on for each question in the assessment. Q1: The ‘h.i.t.h’ motif is repeated in a circular design on Stormzy’s head, mimicking a crown. This continues the connotations of royalty and British power suggested in the Union Jack, font and colour of the text. It also reflects Stormzy’s status as one of the world’s leading artists in 2020. Q2:  Conglomerate ownership Q3: Public service broadcasting creates a market that commercial broadcaster