A-Level Media Exam Blog 2- Mr Pall

  Complete the following tasks and wider reading on the Score hair cream advert and masculinity in advertising. Media Factsheet - Score hair cream Go to our Media Factsheet archive on the Media Shared drive and open Factsheet #188: Close Study Product - Advertising -  Score . Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets. If you need to access this from home  you can download it here  if you use your Greenford login details to access Google Drive. Read the factsheet and answer the following questions: 1) How did advertising techniques change in the 1960s and how does the Score advert reflect this change? Advertising agencies in the 1960s relied less on market research and leaned more toward creative instinct in planning their campaigns. The “new advertising” of the 1960s took its cue from the visual medium of TV and the popular posters of the day, which featured large visuals and minimal copy for a  dazzling, dramatic effect. Print ads

MIGRAIN index 1)  Introduction to Media: 10 questions 2)  Semiotics blog tasks - English analysis and Icon, Index, Symbol 3)  Language: Reading an image - media codes 4)  Media consumption audit 5)  Reception theory - advert analyses 6)  Genre: Factsheets and genre study questions 7)  Narrative: Factsheet questions 8)  Audience: classification - psychographics presentation notes 9)  October assessment learner response 10)  Audience theory 1 - Hypodermic needle/Two-step flow/U&G 11)  Audience theory 2 - The effects debate - Bandura, Cohen   12)  Industries: Ownership and Control 13)  Industries: Hesmondhalgh - The Cultural Industries 14)  Industries: Public Service Broadcasting 15)  Industries: Regulation 16)  Representation: Introduction to Representation 17)  Representation: Feminism - Everyday Sexism & Fourth Wave MM article 18)  January assessment learner response 19)  Representation: Feminist theory 20)  Representing ourselves: Identity in the online age - MM article &

  1) What examples of   binary opposition   can you suggest from watching this clip? The binary opposition between conservative and liberal values, Hate and Love for Nigel Farage, Support and neglect 2) What  ideologies  are on display in this clip? Conservative, Liberal, Socialist, Immigration restriction, Social welfare 1) Read the article and summarise it in one sentence. Those in power control ideas, as well as resources while propaganda and the media, using use TV to distract the masses and Can be used to encourage people to act in certain ways and so the media is often overlooked but is  used to manipulate others and those too ignorant. 2) What view of capitalist ideology is presented in the Hunger Games films? The control of ideas and resources while making sure that the person stays there at whatever cost even if it means the suffering of others. 3) What do the Hunger Games films suggest about the power of the media to shape and influence ideological beliefs? Suggests that the

  David Gauntlett: academic reading Read  this extract from Media, Gender and Identity by David Gauntlett . This is another university-level piece of academic writing so it will be challenging - but there are some fascinating ideas here regarding the changing representation of men and women in the media. 1) What examples does Gauntlett provide of the "decline of tradition"? The  traditional view of a woman as a housewife or low-status worker has been kick-boxed out of the  picture by the feisty, successful 'girl power' icons. Meanwhile the masculine ideals of absolute  toughness, stubborn self-reliance and emotional silence have been shaken by a new emphasis on  men's emotions, need for advice, and the problems of masculinity. 2) How does Gauntlett suggest the media influences the way we construct our own identities? Popular media fosters the desire to create new modes of life - within the context of  capitalism. Whether one is happy with capitalism, or seeks its

  1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WWW: Muhammed, good attempt at analysing the unseen media products. EBI: Too basic in terms of analysis and for Q2 - consider other media theories we have studied to comment on cultural + social contexts of representations in the media - other campaigns / adverts? Mark: 9/20 (D) 2) Read  the mark scheme for this assessment  carefully. Write down the number of marks you achieved for the two questions: _/8; _/12. If you  didn't achieve full marks  in a question, write a bullet point on what you may have missed. 1) 4/8 *The Carolina Herrera fragrance campaign reinforces traditional representations of gender through a combination of factors including images, language and typography. 2) 5/12 *The campaign reinforces Judith Butler’s work in Gender Trouble – particularly the idea that gender is culturally and socially constructed – not ‘natural’. The construction of

  Academic reading: A Critical Analysis of Progressive Depictions of Gender in Advertising Read  these extracts from an academic essay on gender in advertising by Reena Mistry . This was originally published in full in David Gauntlett's book 'Media, Gender and Identity'. Then, answer the following questions: 1) How does Mistry suggest advertising has changed since the mid-1990s? Advertising has increasingly employed images in which the gender and sexual  orientation of the subject(s) are markedly (and purposefully) ambiguous. T here are also a growing number of distinctly homosexual images - and these are far removed from depictions of the camp gay employed as the comic relief elsewhere in mainstream media. 2) What kinds of female stereotypes were found in advertising in the 1940s and 1950s? After 1945, women were stereotyped as being staying at home wives to cook and clean and look after their children and husband and be submissive to them. In 1950's a women magazine c