Blog tasks: Ideology

 


1) What examples of binary opposition can you suggest from watching this clip?

The binary opposition between conservative and liberal values, Hate and Love for Nigel Farage, Support and neglect

2) What ideologies are on display in this clip?

Conservative, Liberal, Socialist, Immigration restriction, Social welfare

1) Read the article and summarise it in one sentence.

Those in power control ideas, as well as resources while propaganda and the media, using use TV to distract the masses and Can be used to encourage people to act in certain ways and so the media is often overlooked but is  used to manipulate others and those too ignorant.

2) What view of capitalist ideology is presented in the Hunger Games films?

The control of ideas and resources while making sure that the person stays there at whatever cost even if it means the suffering of others.

3) What do the Hunger Games films suggest about the power of the media to shape and influence ideological beliefs?

Suggests that the media has a huge role to play in how certain institutions are presented and that the media can influence individuals to come together and unite under common principles and beliefs while also being able to develop radical ideas that can then spread quickly through this medium.

1) What are the four accepted ideological beliefs in western societies highlighted by the article?

  • Money = Happiness
  • Consumer goods = Fulfilment
  • Marriage/Family/Children = Happiness 
  • Obedience/Work = Fulfilment

2) What does Gramsci's theory of hegemony suggest about power and ideology in society?

His idea of hegemony I think suggests that as long as people are content, happy and fulfilled that they will passively accept ideology that is imposed upon them without a second thought but that also ideology is controlled by the wealthy and elite class of the country. 

3) What does French theorist Louis Althusser suggest about ideology and consumerism?

that ideology is the greatest material power and dominates our day to day lives through two key forms of control:
1: Repressive State Control, also known as ‘Repressive State Apparatuses’ (RSAs) through the major institutions of society – the Government, Army, Police, Courts, etc. – which are dominated by the ruling elite. These state agencies regulate social behaviour and repress the masses through violence, punitive law, and fear.

2: ‘Ideological State Apparatuses’ (ISAs), such as the Church, the media, educational institutions, the family unit etc. These looser institutions control and dominate implicitly through ‘common sense’ acceptance and social norms, rather than through fear. This echoes Gramsci’s concept of hegemony, by which ideology’s power derives primarily from consent as opposed to the use of force.

4) Do YOU agree with the idea behind They Live - that we are unthinkingly controlled by the media which is run in the interests of the economic elite? These are the big questions of A Level Media!

I believe that to a certain extent we are constantly being exposed to the messages of those who may want to influence us into increasing our own consumerism in order to buy more things than we truly need to but that we do not entirely take in everything so passively and instead make a decision as to whether to accept the ideologies that re being imposed on us through daily reminders of our consumerist society or to reject it and make a careful and conscious decision.

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