MIGRAIN Final index

MIGRAIN index

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Representations of women in advertising

  Academic reading: A Critical Analysis of Progressive Depictions of Gender in Advertising Read  these extracts from an academic essay on gender in advertising by Reena Mistry . This was originally published in full in David Gauntlett's book 'Media, Gender and Identity'. Then, answer the following questions: 1) How does Mistry suggest advertising has changed since the mid-1990s? Advertising has increasingly employed images in which the gender and sexual  orientation of the subject(s) are markedly (and purposefully) ambiguous. T here are also a growing number of distinctly homosexual images - and these are far removed from depictions of the camp gay employed as the comic relief elsewhere in mainstream media. 2) What kinds of female stereotypes were found in advertising in the 1940s and 1950s? After 1945, women were stereotyped as being staying at home wives to cook and clean and look after their children and husband and be submissive to them. In 1950's a women magazin...
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Genre blog tasks

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  Read  Media Factsheet 03 - Genre: Categorising texts  and answer the following questions: 1) What example is provided of why visual iconographies are so important? Visual Iconographies are so important as it helps the audience to feel more into the film or tv programme they are watching. For example, the mise en scene of deep space, usually indicates the genre of  sci-fi. Sometimes, however, the iconographies work together to  indicate the genre. Someone sitting behind a desk is not genre  specific. However, add high key lighting, a modern mise en scene  and a screen behind the character at the desk and the combination  of media language choices creates an image we associate with a  news broadcast. 2) What examples are provided of the importance of narrative in identifying genre?  Film  westerns will share codes and conventions with TV westerns.  Although there are many differences between films and television  programme...
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Introduction to Feminism

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Everyday Sexism Watch this TEDx talk by Everyday Sexism founder Laura Bates:   Watch the Everyday Sexism TED talk from Laura Bates (linked above) and answer the following questions: 1) Why did Laura Bates start the Everyday Sexism project? She had the realisation, after being sexually harassed herself, that women all over the world, be it her family, friends or strangers, suffer from sexual harassment that has been normalised and so Laura created the project for people to voice their experiences to spread awareness and to help de-normalise this behaviour. 2) How does the Everyday Sexism project link to the concept of post-feminism? Is feminism still required in western societies? It links in the way that people believe that due to post-feminism that all the problem for women is suddenly solved after legislative equality is achieved but in reality is much more of a societal problem rooted in cultural norms and so feminism is still required to voice out these experiences that are sti...
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