Advertising assessment learner response
1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential). WWW: Muhammed, some moments of displaying knowledge/ understanding of Advertising/ marketing e.g knowledge of score CSP. EBI: Analysis in general is too basic, limited not detailed or enough theory being validated. Mark: 12/29 Grade: D 2) Read the whole mark scheme for this assessment carefully . Identify at least one potential point that you missed out on for each question in the assessment. Q1: Monochrome (black and white) – stylish, sophisticated, reinforces traditional heterosexual meanings; consistent with aspirational branding. Low-key lighting, ‘chiaroscuro’, backlighting visible in shot – suggests stage lights/spotlights, fashion show? Q2: Advert does not support Gauntlett’s suggestion there has been a “decline of tradition” – this is a very traditional representation of masculinity....