A-Level Media Exam Blog 2- Mr Pall

  1) Type up your feedback in   full  (you don't need to write the mark and grade if you want to keep this confidential).  read the mark scheme for this assessment carefully WWW: Muhammed, a solid attempt overall here. Your Q3 response is extremely detailed and uses a lot of examples from both magazine CSPs. Real strength for audience section. EBI: In relation to Q3 - your Industry section let you down slightly - see march scheme anticipated content. Also more media affects theories needed for Q2.  Mark: 24/40 (ONE mark off B!)  2) Focusing on the BBC  Newsbeat  question, write three ways it helps to fulfil the BBC's mission statement that you  didn't  include in your original assessment answer. Use the mark scheme for ideas. 1. Inform young people (15-29 year olds target audience). Example: Political news - election coverage.  2. Selection of news chosen to educate younger target audience. Example: Me too movement, Brexit. 3. Construction of bulletins: Music played in back

  1) Media Magazine reading Media Magazine 72 has a feature linking YouTube influencers to A Level media theories. Go to  our Media Magazine archive , click on MM72 and scroll to page 60 to read the article ‘The theory of everything - using YouTubers to understand media theory’. Answer the following questions: 1) How has YouTube "democratised media creativity"? YouTube has democratised media creativity  with ordinary users uploading their  own content: they are ‘produsers’  (producer-users) and ‘prosumers’  (producer-consumers). Content is  published first and then filtered or  judged later by audiences. So, success  is measured by the number of views  and the reaction of the ‘fans’ rather  than the judgement and  financial  power of an industry editor/producer. 2) How does YouTube and social media culture act as a form of cultural imperialism or 'Americanisation'?  YouTube and social media culture acts as a form of Americanisation as Americans make up the majority of