Y13 baseline assessment learner response

 1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential). read the mark scheme for this assessment carefully

WWW: Muhammed, a solid attempt overall here. Your Q3 response is extremely detailed and uses a lot of examples from both magazine CSPs. Real strength for audience section.

EBI: In relation to Q3 - your Industry section let you down slightly - see march scheme anticipated content. Also more media affects theories needed for Q2. 

Mark: 24/40 (ONE mark off B!) 

2) Focusing on the BBC Newsbeat question, write three ways it helps to fulfil the BBC's mission statement that you didn't include in your original assessment answer. Use the mark scheme for ideas.

1. Inform young people (15-29 year olds target audience). Example: Political news - election coverage. 
2. Selection of news chosen to educate younger target audience. Example: Me too movement, Brexit.
3. Construction of bulletins: Music played in background for fast pace of delivery. Example: Types of news - Sports coverage. 

3) Question two asked you how useful media effects theories are in understanding the audience response to War of the Worlds. Complete the following:
  • Gerbner's Cultivation theory: useful or not useful? Why?

Gerbner's Cultivation theory is very useful as it helps understanding how American radio's recent  convention in the 1930s of ‘breaking news’ (‘We interrupt this broadcast to bring you...’) may have made audiences more likely to believe the fictional radio play was real.
  • Frankfurt School's Hypodermic Needle model: useful or not useful? Why?
The Frankfurt School’s hypodermic needle theory is arguably supported by the reported audience panic following the War of the Worlds broadcast in 1938. However, this theory has been widely discredited and considering a media audience as ‘empty vessels’ is overly simplistic and not useful.
  • Stuart Hall's Reception theory: useful or not useful? Why?
Stuart Hall’s reception theory is arguably more useful than traditional effects theories in analysing audience reaction – some would have believed it (preferred reading?), other sections of the audiences would have challenged or rejected it entirely. Even then, was Welles’s intention to genuinely panic listeners (i.e. the preferred reading)? This is questionable.

4) Write a full essay plan for the 25-mark Magazines question. The mark scheme contains plenty of ideas you can use here. Your plan should include notes/bullet points addressing the following:
  • Introduction: one sentence answering the original question and laying out your argument clearly. I think to an extent GQ and Gentlewoman have been successful in their many ways of attracting their target audience despite the constant impact of digital media on the traditional print industries.   
  • Paragraph 1 content/ideas: Background of GQ, ways they use social media to target their audience. E.G Instagram/ YouTube channels. 
  • Paragraph 2 content/ideas: Events GQ host that help to persuade audience interaction and engagement. 
  • Paragraph 3 content/ideas: Background on Gentlewoman, ways they use social media to target their audience 
  • Paragraph 4 content/ideas: Events Gentlewoman host, how they attract and persuade their audience to join them through the use of social media. 
  • Conclusion: sum up your argument a final time in one sentence: In conclusion, I think based upon all these significant ways both GQ and Gentlewoman have shown they are still doing well as we can see for the both of them the strong following and support they have to back them. 
5) Finally, identify three key skills/topics you want to work on in A Level Media this year before the final exams in the summer.

1. Working on my time management. I really want to finish off a few minutes early so I can go back and check through my work and see if I can improve on it. 

2. Revising the content at a better pace. This is because I was really procrastinating a lot for this upcoming exam I will not do that again as it reflects how close I was to getting a B. 

3. Breathe. I need to work on not panicking and rushing through the questions. Take time to read it and understand the question fully, come up with a plan, and then start wiring up my answer for it. 

Comments

Post a Comment

Popular posts from this blog

Representations of women in advertising

  Academic reading: A Critical Analysis of Progressive Depictions of Gender in Advertising Read  these extracts from an academic essay on gender in advertising by Reena Mistry . This was originally published in full in David Gauntlett's book 'Media, Gender and Identity'. Then, answer the following questions: 1) How does Mistry suggest advertising has changed since the mid-1990s? Advertising has increasingly employed images in which the gender and sexual  orientation of the subject(s) are markedly (and purposefully) ambiguous. T here are also a growing number of distinctly homosexual images - and these are far removed from depictions of the camp gay employed as the comic relief elsewhere in mainstream media. 2) What kinds of female stereotypes were found in advertising in the 1940s and 1950s? After 1945, women were stereotyped as being staying at home wives to cook and clean and look after their children and husband and be submissive to them. In 1950's a women magazine c
Read more

Genre blog tasks

Image
  Read  Media Factsheet 03 - Genre: Categorising texts  and answer the following questions: 1) What example is provided of why visual iconographies are so important? Visual Iconographies are so important as it helps the audience to feel more into the film or tv programme they are watching. For example, the mise en scene of deep space, usually indicates the genre of  sci-fi. Sometimes, however, the iconographies work together to  indicate the genre. Someone sitting behind a desk is not genre  specific. However, add high key lighting, a modern mise en scene  and a screen behind the character at the desk and the combination  of media language choices creates an image we associate with a  news broadcast. 2) What examples are provided of the importance of narrative in identifying genre?  Film  westerns will share codes and conventions with TV westerns.  Although there are many differences between films and television  programmes – they have different production values and often use  differe
Read more

My media consumption

  Newspapers Which daily newspapers (if any) do you read? The Metro.  What sections of newspapers do you turn to first, and why? Sports and celebrity gossip section because   that's  what I find the most entertaining.  What sections do you never read, and why? The politics or government because I find them boring and too long to read.  What kinds of stories do you usually read and why? Stories about famous footballers like how the Saudis are buying all the footballers like Jordan Henderson from Liverpool.  Do you, or someone else, buy the newspaper you read? My Dad reads any type of newspaper.  Do you look at the online versions of any newspapers? Which newspapers? Why do you visit their website and not others? Only ones that I take a liking towards to like the Daily Mail because of me seeing on Google about the new iPhone 15 coming out and I checked it out through there website.  Magazines What magazines (if any) do you buy regularly?  Why/why not? I don't read magazines becau
Read more