Audience classification

 1) Post the details from your in-class psychographics presentation to your blog with all details of the couple you created and their media consumption (it needs to be on your blog individually but can be a duplicate of your partner's post).

Structure

Who you are working with: Sohail 

The psychographic group you are researching:
Explorer 

Introduce your example couple that represents your group:

1) Make up their names: Janice and Jacob.

2) Where do they work/study?
Scientists that work in a science lab. 

3) What do they do in their spare time?
Go out and explore new areas/ buildings that they haven't seen for the first time.

Now suggest their media consumption:

Print: What newspapers/magazines does your group read (if any)? Is this on paper or tablet? 
Only online through a tablet. Niche.

Broadcast: What TV programmes/channels do your group watch? Radio stations? TV package – Freeview or Sky? Films?.
Watch TV shows and films that might not be out. Be the first ones to watch it.

Online: What technology do they own? What websites do they visit (if any)? What social media do they use?
Tablet- Illegally watch and stream movies and videos that might not be out anywhere else.  

2) Reflect on what you have learned about psychographics. Which psychographic group do you feel best fits YOUR lifestyle and personality? Explain how and why you made your decision and provide evidence justifying this.

I feel like I personally am a Explorer. This is because I do love to explore outside and go see and visit new places I haven't been before and I also love to challenge myself to new things I might have not done before so I can experience how it is and feel if I enjoy doing it or not.  

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