Advertising and Marketing index

 Your Advertising and Marketing index should include the following:



Comments

Post a Comment

Popular posts from this blog

The Gentlewoman: Language and Representation blog tasks

  Close-textual analysis Work through the following tasks to complete your close-textual analysis of the Gentlewoman   CSP pages: Gentlewoman front cover  1) What do the typefaces used on the front cover suggest to an audience? The typefaces such as the masthead which spells out "the gentlewoman" which is all spelt in lower case sans-serif typography reflects the modern look and reflects the values and attitudes of their magazine which can suggest to an audience that they are different to other magazine covers and don't want to follow how traditional magazines are shown.  2) How does the cover subvert conventional magazine cover design? One way how the gentlewoman cover magazine design is different to other stereotypical magazine covers is that this magazine does not have any cover lines which is a unconventional cover design to have on a magazine as they are normally filled with lots of short text information about what you'll be able to read inside the magazine. Th...
Read more

Horizon Forbidden West: Audience and Industry

  Audience Look at  this YouGov blog on the console gaming audience  and answer the following questions: 1) What statistics can you find for the number of male / female players for the major consoles? Statistics that I can find for the number of males that play on the PS5 is a significant amount more compared to females (71%-29%), Xbox (68%-32%) but for playing on a Nintendo Switch it is almost at an evenly spilt between males and females at 54% for males and 46% for females.  2) What is the difference between 'hardcore' and 'casual' gamers - and which do you think would play Horizon Forbidden West? The difference between 'hardcore' and 'casual' gamers is for 'hardcore' gamers these are people who say they take video games seriously, or play competitively meanwhile 'casual' gamers are people who just play video games to have fun and pass time by. Since HFW is a PlayStation 5 game I would say that this game is meant for 'hardcore' ...
Read more

Reading an image - media codes

Image
  1) Analyse this RBK 50 Cent advert using the media codes you learned in the lesson:  Technical, Written or verbal, Symbolic or non-verbal, Narrative. Write a paragraph for each one exploring the way meanings are created using those media codes. Technical codes The use of the  close up shot    of 50 Cent's face shows the look of seriousness and determination as he is looking straight at the camera and looking at his audience which shows direct address. The use of the low key lighting represents that we can't see much of 50 Cent's face in the image which can show mysteriousness and secrecy as in the picture he doesn't give much away. The use of the black and white filter on 50 Cent's face can connote that he's having a flashback of his past and reminiscing on what happened. Written or verbal codes The use of the  anchorage text  such as all the o's being coloured in can connote some background of 50 Cents life as all the o's that are...
Read more