Advertising and Marketing index

 Your Advertising and Marketing index should include the following:



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Representations of women in advertising

  Academic reading: A Critical Analysis of Progressive Depictions of Gender in Advertising Read  these extracts from an academic essay on gender in advertising by Reena Mistry . This was originally published in full in David Gauntlett's book 'Media, Gender and Identity'. Then, answer the following questions: 1) How does Mistry suggest advertising has changed since the mid-1990s? Advertising has increasingly employed images in which the gender and sexual  orientation of the subject(s) are markedly (and purposefully) ambiguous. T here are also a growing number of distinctly homosexual images - and these are far removed from depictions of the camp gay employed as the comic relief elsewhere in mainstream media. 2) What kinds of female stereotypes were found in advertising in the 1940s and 1950s? After 1945, women were stereotyped as being staying at home wives to cook and clean and look after their children and husband and be submissive to them. In 1950's a women magazin...
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Introduction to Feminism

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Everyday Sexism Watch this TEDx talk by Everyday Sexism founder Laura Bates:   Watch the Everyday Sexism TED talk from Laura Bates (linked above) and answer the following questions: 1) Why did Laura Bates start the Everyday Sexism project? She had the realisation, after being sexually harassed herself, that women all over the world, be it her family, friends or strangers, suffer from sexual harassment that has been normalised and so Laura created the project for people to voice their experiences to spread awareness and to help de-normalise this behaviour. 2) How does the Everyday Sexism project link to the concept of post-feminism? Is feminism still required in western societies? It links in the way that people believe that due to post-feminism that all the problem for women is suddenly solved after legislative equality is achieved but in reality is much more of a societal problem rooted in cultural norms and so feminism is still required to voice out these experiences that are sti...
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My media consumption

  Newspapers Which daily newspapers (if any) do you read? The Metro.  What sections of newspapers do you turn to first, and why? Sports and celebrity gossip section because   that's  what I find the most entertaining.  What sections do you never read, and why? The politics or government because I find them boring and too long to read.  What kinds of stories do you usually read and why? Stories about famous footballers like how the Saudis are buying all the footballers like Jordan Henderson from Liverpool.  Do you, or someone else, buy the newspaper you read? My Dad reads any type of newspaper.  Do you look at the online versions of any newspapers? Which newspapers? Why do you visit their website and not others? Only ones that I take a liking towards to like the Daily Mail because of me seeing on Google about the new iPhone 15 coming out and I checked it out through there website.  Magazines What magazines (if any) do you buy regularly?  ...
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