MIGRAIN index - Media Exam blog

MIGRAIN Index

1) Introduction to Media: 10 questions

2) Semiotics blog tasks

3) Language: Reading an image - media codes

4) Media consumption audit

5) Reception theory - advert analyses

6) Genre: Factsheets and genre study questions

7) Narrative: Factsheet questions

8) Audience Classification

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Audience theory 2 - blog tasks

  1) Social learning theory has been criticised for simplifying the causes of violence in society. Do you think the media is responsible for anti-social behaviour and violence? I think its both a yes and no answer. This is because the media has the power to influence the public's views or interpretation on things but it is also how the public decide to take in the information they get from the media and how they retaliate back at it.  2) How is social learning theory relevant in the digital age? Are young people now learning behaviour from social media and the internet? Give examples. Social learning theory is relevant in the digital age as young people are now these days learning new and different types of behaviour from social media such as knife crime. This is because if social media platforms carry on advertising knives even if they are doing it in a appropriate fashion it might still give out the wrong message to younger people from the audience  and persuade them to go out an
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Representations of women in advertising

  Academic reading: A Critical Analysis of Progressive Depictions of Gender in Advertising Read  these extracts from an academic essay on gender in advertising by Reena Mistry . This was originally published in full in David Gauntlett's book 'Media, Gender and Identity'. Then, answer the following questions: 1) How does Mistry suggest advertising has changed since the mid-1990s? Advertising has increasingly employed images in which the gender and sexual  orientation of the subject(s) are markedly (and purposefully) ambiguous. T here are also a growing number of distinctly homosexual images - and these are far removed from depictions of the camp gay employed as the comic relief elsewhere in mainstream media. 2) What kinds of female stereotypes were found in advertising in the 1940s and 1950s? After 1945, women were stereotyped as being staying at home wives to cook and clean and look after their children and husband and be submissive to them. In 1950's a women magazine c
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Genre blog tasks

Image
  Read  Media Factsheet 03 - Genre: Categorising texts  and answer the following questions: 1) What example is provided of why visual iconographies are so important? Visual Iconographies are so important as it helps the audience to feel more into the film or tv programme they are watching. For example, the mise en scene of deep space, usually indicates the genre of  sci-fi. Sometimes, however, the iconographies work together to  indicate the genre. Someone sitting behind a desk is not genre  specific. However, add high key lighting, a modern mise en scene  and a screen behind the character at the desk and the combination  of media language choices creates an image we associate with a  news broadcast. 2) What examples are provided of the importance of narrative in identifying genre?  Film  westerns will share codes and conventions with TV westerns.  Although there are many differences between films and television  programmes – they have different production values and often use  differe
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